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Go shopping at the mall, go to brand-name stores to sweep goods, buy cosmetics, visit exhibitions... You can always see people carrying Paper Bags with various logos. They were originally a means of loading items and advertising, but as papers became more sophisticated and environmentally friendly and recyclable, these paper bags gradually expanded from commercial to private.
This summer, the Paper Bag winds stronger and stronger, and many shopping malls have opened up special counters for them, pushing the beautifully printed, portable and environmentally-friendly paper handbags to the forefront of fashion. These handbags are large in size and small in size; the colors can be elegant or bright; the patterns are either unconventional or quaint; they can be used as Shopping Bags or folded and carried during travel, which is very popular among consumers. welcome.
In fact, the market attention of paper handbags was not high, and it was not as good as the bag's noble temperament when used as a handbag; when used as a shopping bag, it was not as convenient as a plastic bag, even if it was stained with some famous brands in China. The long-selling Longchamp folding tote bag is just a “buy bag” for Parisian women. It’s hard to get on the table. However, with the gradual popularization of plastic restrictions and environmental protection concepts, people began to re-examine their advantages, and paper handbags began to win more and more people's favorite.
Many handbags on the market have a lot of articles. They add more craftsmanship to the prototype of the paper bag, or renovate the material, or use the latest popular patterns, casual and simple.
On the Internet, there are also a large number of these paper tote bags. After entering the word “paper bag” in the search bar, you will find tens of thousands of product information, ranging from a few yuan to several hundred yuan, covering the custom paper bags and gift paper bags. , fashion paper bags, special paper bags, and so on. A shop owner of a custom-made paper tote said that paper bags are a relatively small sales product. In addition to some merchants or companies ordering, the purchase volume is generally small. However, with the development of personalization, the trend of customizing paper bags is becoming more and more obvious, and more orders are accepted.
Nowadays, stationery stores are selling all kinds of fashion paper bags. Many fashionable paper bags with cartoons, landscapes and other patterns are placed in the conspicuous position of the counter. Chen Xiaoyu, a consumer of the 80s who is picking a handbag in front of the counter, said that he likes to use and collect handbags. It is similar to a small matchbox, and the bag is both beautiful and cheap, and can be used as a Gift Bag for friends and family. .
Although the main material of paper tote is paper, it is also subdivided, including thick white cardboard, embossed paper and coated paper, matte coated paper, but also tough kraft paper, kraft paper and Offset paper. In addition, accessories such as nylon and linen are also used to highlight the leisure and versatility of summer, and the gradient color effect of tie dyeing is combined with the futuristic and national style. It also has the vitality of playful youth.
On the other hand, with the modernization of printing technology and equipment, the printed pattern of the handbag is more and more exquisite and delicate, and can be coated with a thin plastic film according to the needs of customers, increasing its toughness and water resistance; Professional design such as bronzing, bump, UV, die-cutting and other shapes.
The China Gift Industry Research Institute applied the industry data of the National Bureau of Statistics and the Ministry of Commerce to conduct individual and group classification statistics on the gift industry. The data obtained is that at present, the annual gift demand of individuals in China is about 505.5 billion yuan. The annual gift demand is about 262.9 billion yuan, of which business and welfare gifts account for more than 190 billion yuan. The total annual demand for the domestic gift market is about 768.4 billion yuan, and the overall market is close to 800 billion yuan. According to such a huge market demand, it is possible to infer that the paper tote bag, which is a popular and popular packaged item, will have a huge future development space.
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